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Eames power of ten
Eames power of ten





eames power of ten

In what we now call Service Design, we moved to a resolution that expands the users’ experiences across a greater time and distance. We had to think about experiences that spanned multiple applications and multiple sites, along non-digital touchpoints, like our salespeople, guest services, or support centers. We could no longer focus on just the single application or site. When mobile devices became more prevalent, our users found themselves often interacting with multiple applications or web sites as part of their total experience with our organization. Zooming Out to Organization-Wide Experiences Our designs had to become intuitive and obvious as to what to do next. Concepts, such as progressive enhancement, helped us keep the overall flow moving and the level of detail tailored to users’ needs. We now had to think about the design of menus, wizards, and profiles. This required that we change the way we worked from the screen resolution. It’s far less likely they received any training. The screens were still there, but now we had to help our users. They formed applications and websites that our users had to navigate.

eames power of ten

The designs we created now had more than a single screen. When personal computers came about, the dumb terminals went away. It would take us more than a decade before we’d zoom out to a new resolution. Unbeknownst to us, we were working at a low level of resolution. Next Up: Application and Site-Wide Experiences Users were often trained, so making the system self-evident was less of a priority. We iterated over the screen’s design, to ensure that the operators could enter data quickly and comfortably. We studied instances where mistakes commonly happened. We wanted to make sure each screen was efficient, effective, and usable. Users would enter data through dumb terminals, often referred to as “green screens.” The computers of that age were primarily mainframes and minicomputers. However, each resolution is pretty distinct on its own.īack in the 1970s, before we called anything UX, those of us who worked on building easy-to-use systems focused primarily on the screens. They aren’t as precise as the Eames’s Powers of Ten.

#Eames power of ten series#

We can think of user experience design also as a series of resolutions.

eames power of ten

The blanket’s been encoded into a single pixel in that view of the city. Yet, at 10 +05, the blanket has completely disappeared from view and we’re now looking at the city of Chicago and Lake Michigan. Each pixel now shows us different information, at a different visual resolution.Īt the 10 +00 meter view, we can clearly see the blanket. The resolution of each zoom level has changed, by a factor of ten. Yet, what we see never looks the same twice. The camera never shifts its view horizontally or vertically. Courtesy and © 1977, 2019 Eames Office, LLC ( )Įvery time the camera zooms to a new power of ten, we’re treated to a completely different view of the world we live in.







Eames power of ten